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At Ford, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.
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Almost every website uses cookie technology. A cookie is a small file which a server downloads to your personal computer (PC) or mobile when you visit a website. When you next return to the site using the same device, your PC checks to see if it has a cookie that the website recognises. If it has such a cookie, it communicates with the website and enables the website to read the information held in that. This allows the site to recognise that the browser has been visited before and, in some cases, may alter the content shown to reflect this.
You can find more information about cookies at:
The cookies used on this website have been categorised below.
Category 1 – ‘Strictly Necessary’ Cookies
These cookies are essential in letting you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as shopping baskets or e-billing, cannot be provided.
| Cookie | Cookie's Description |
| BA | This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. The users bandwidth results are stored within this cookie to help ensure the bandwidth test isn't repeated for the same user repeatedly for the Akamai cache functionality |
| AKA_A2 | This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. This cookie is used for Akamais advanced acceleration feature, which enables DNS Prefetch and HTTP2 Push. |
| _boomr_akamaiXhrRetry | This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. |
| __cfduid | Used by Fords content delivery network, Cloudflare, to optimize application performance, identify trusted web traffic and avoid malicious attacks |
| backToMainUrl | When the user accesses a parallel running site within GUX, the url they are leaving, is stored, so when the user clicks back to main site, this back to main url cookie url is used. |
| JSESSIONID | This cookie is used by Ford to keep users logged in & keeps session context until a period of inactivity occurs |
| test | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. |
| cookie-configuration | Used to store a users cookie opt-in settings. This is neccesary for thr websites GDPR compliance |
| guxfoe-cookiedisclaimer |
Used to store if a user has previously seen the Cookie Disclaimer bannee which contains legal information that describes to user what actions are performed with the use of cookies on the Ford website |
| CookieConsent | Used to store a users cookie opt-in settings. This is neccesary for thr websites GDPR compliance |
| lz_last_visit |
Used to store information for the Sophus live chat service |
| lz_userid | Used to store information for the Sophus live chat service |
| lz_visits |
Used to store information for the Sophus live chat service |
| opus_auth | When the user logs into My Ford, this cookie is created to indicate that the user is logged in |
| PREF | Stores your video player preferences for embedded YouTube videos |
| GPS | Used to register a unique ID to enable tracking based on geographical GPS location for embedded YouTube videos from our official YouTube channel |
| yt-remote-device-id | Stores your video player preferences for embedded YouTube videos |
| yt-player-headers-readable | Stores your video player preferences for embedded YouTube videos |
| yt-remote-connected-devices | Stores your video player preferences for embedded YouTube videos |
| yt-player-bandwidth | Stores your video player preferences for embedded YouTube videos |
| yt-remote-session-app | Stores your video player preferences for embedded YouTube videos |
| yt-remote-cast-installed | Stores your video player preferences for embedded YouTube videos |
| yt-remote-session-name | Stores your video player preferences for embedded YouTube videos |
| yt-remote-cast-available | Stores your video player preferences for embedded YouTube videos |
| yt-remote-fast-check-period | Stores your video player preferences for embedded YouTube videos |
| unsupported-browsers-overlay-counter | Used by Ford to determine whether to show the unsupported browser overlay when a user has visited the site with an unsupported browser |
| frontend |
Used to store a random ID which ensures that a user can be uniquely identified as a guest or logged -in user |
| frontend_cid | Used to store a random ID which ensures that a user can be uniquely identified as a guest or logged -in user |
| OGPC | This cookie enables the functionality of Google Maps |
| OGP | This cookie enables the functionality of Google Maps |
| ak_bmsc | This cookie is used by Akamai to optimize site security by distinguishing between humans and bots |
| bm_sv | This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. The users bandwidth results are stored within this cookie to help ensure the bandwidth test isn't repeated for the same user repeatedly for the Akamai cache functionality |
| persist:root | Used by Ford to pass through vehicle selection data from the Dealer Select & Configurator application into Cart & Checkout applications |
| digitaldata | Used by Ford to pass through vehicle selection data from the configurator application into Cart & Checkout applications |
| vehicleData | Used by Ford to pass through completed vehicle configuration selections through to Cart & Checkout applications |
| url | Used by Ford to pass through referring URLs between Ford applications (from Configurator to Checkout) |
| catalogId | Used by Ford to pass through vehicle selection data from the configurator application into Cart & Checkout applications |
| pricingData | Used by Ford to pass through vehicle pricing attributes from the configurator application into Cart & Checkout applications |
| requestUrl | Used by Ford to pass through referring URLs between Ford applications (from Configurator to Checkout) |
| timestamp | Used by Fords Account service to synchronise logged-in status between Ford websites |
| isCookiePolicyAccepted | Determines if user has accepted the site's cookie policy as described on the cookie banner |
| PKCE.VERIFIER | Used by Ford Account service to ensure a secure authentication process |
| PKCE.CHALLENGE | Used by Ford Account service to ensure a secure authentication process |
| DPJSESSIONID | Session cookies used to manage state affinity in the Ford FMA Account journey |
| AS_JSESSIONID | Session cookies used to manage state affinity in the Ford FMA Account journey |
| PD-S-SESSION-ID | Session cookies used to manage state affinity in the Ford FMA Account journey |
| PD_STATEFUL_* | Session state cookies used by the SAML service to maintain state during multi-step handshakes for the Ford FMA Account journey |
| SessionCTX_* | Session state cookies used by the SAML service to maintain state during multi-step handshakes for the Ford FMA Account journey |
| app_id | Used to distinguish between various Ford applications |
| fma_verifier | Verifies the validitiy of log-in requests for security purposes |
| fma_challenge | Verifies the validitiy of log-in requests for security purposes |
| guxacc-cookiedisclaimer | Used to store if a user has previously seen the Cookie Disclaimer bannee which contains legal information that describes to user what actions are performed with the use of cookies on the Ford website |
| acc-unsupported-browsers-overlay-counter | Used by Ford to determine whether to show the unsupported browser overlay when a user has visited the site with an unsupported browser |
| com.adobe.reactor.dataElementCookiesMigrated | Used in context with the cache-function on the website, this cookie is facilitating data transfer between Adobe DTM and Launch applications |
| 3pm-sw-policy#state | This cookie is used to speed up content delivery on websites using Akamais adaptive acceleration feature which continuously applies performance optimisations for website load time |
| GED_PLAYLIST_ACTIVITY | Stores your video player preferences for embedded YouTube videos |
| v2/tracker | Session storage used by Brightcover Video Player to signify that version 2 of the Player is in use |
| t3D | Cookie used to support animations & rendering of website carousels & galleries |
| tADe | Cookie used to support animations & rendering of website carousels & galleries |
| tAE | Cookie used to support animations & rendering of website carousels & galleries |
| tC | Cookie used to support animations & rendering of website carousels & galleries |
| tMQ | Cookie used to support animations & rendering of website carousels & galleries |
| tnsApp | Cookie used to support animations & rendering of website carousels & galleries |
| tPL | Cookie used to support animations & rendering of website carousels & galleries |
| tTDe | Cookie used to support animations & rendering of website carousels & galleries |
| tTDu | Cookie used to support animations & rendering of website carousels & galleries |
| tTE | Cookie used to support animations & rendering of website carousels & galleries |
| tTf | Cookie used to support animations & rendering of website carousels & galleries |
| tADu | Cookie used to support animations & rendering of website carousels & galleries |
| fcam_refresh_token | Used by Ford Credit Account Manager to maintain user sessions within the Ford Account Dashboard area |
| fcamSsoToken | Used by Ford Credit Account Manager to maintain user sessions within the Ford Account Dashboard area |
| selectedVin | Used by Ford Account Dashboard to store your current vehicle's VIN to pass to other linked Ford applications (such as Service Booking) |
| *SAML* | Session state cookies used by the SAML service to maintain state during multi-step handshakes for the Ford FMA Account journey |
| CIPD-S-SESSION-ID | Required to complete Ford Account Registration & login journeys |
| CISESSIONIDPR02* | Required to complete Ford Account Registration & login journeys |
| fma_YmFuYW5h | Ford account uses this to determine if visitor has been verified as unauthenticated |
| gdprBannerInteracted | This cookie stores a flag to determine whether or not to display the Cookie Banner on the Ford Account service depending on if you have seen & interacted with the banner previously |
| cookiePreferences | This cookie is used to store your preferences selected on cookie banner for the Ford Account service |
| vehicleCode | Stores the current vehicle ID for the vehicle selected within Ford forms to ensurethe correct product is selected within the form |
| catalogId | Stores the current catalogue ID for the vehicle being configured for functionality of the configuration experience |
| persist:dataModel | Used by Ford to pass through vehicle, finance, inventory and order data from the Dealer Select & Configurator applications into Cart & Checkout applications |
| hasReduxDataLoaded | The cookie is used by Ford to determine whether your order information has passed correctly from Configurator to Cart & Checkout and if the application needs to refresh any changes you have made |
| LOGIN_INFO | Stores your video player preferences for embedded YouTube videos |
| hmcSelection | Used by Ford to store selections made on the Ford 'Help Me Choose' application so that the application can remember your selections when you return to the tool |
| yt.innertube::nextId | Used by the YouTube Video Player to store information about the video to be shown after current video |
| yt-remote-device-id | Used by the YouTube Video Player to store information about the device you are using to watch a video |
| yt.innertube::requests | Stores your video player preferences for embedded YouTube videos |
| yt-player-bandaid-host | Used to determine the optimal video quality based on the visitor's device and network settings. |
| video-js | Allows the homepage video (not YouTube) to display and play |
| VISITOR_INFO1_LIVE | Used by YouTube to measure a users bandwidth to determine whether they get the new player interface or the old. |
| YSC | Used to register a unique ID to monitor what videos from YouTube you have seen for embedded YouTube videos from our official YouTube channel |
Category 2- ‘Performance’ Cookies
These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only ever used to improve how our website works.
| Cookie | Cookie's Description |
| _pk_uid |
Used with Sophus analytics to calculate session data via a client identifier |
| _s3_id.* (e.g. _s3_id.41.83e0) |
Used with Sophus analytics to calculate usage and campaign data via a client identifier that is randomly generated. |
| _s3_ses.* (e.g. _s3_ses.41.83e0) |
Used with Sophus analytics to calculate session data via a client identifier that is randomly generated. |
| dtCookie |
Tracks visit across multiple requests for Dynatrace performance monitoring |
| dtLatC | Measures server latency for Dynatrace performance monitoring |
| dtPC | Used by Dynatrace to identify proper endpoints and ideal location for performance montoring |
| dtSa | Used to store contextual information of user actions to persist across pages for Dynatrace performance monitoring |
| rxsession | Tracks visit across multiple requests for Dynatrace performance monitoring |
| rxlatency | Measures server latency for Dynatrace performance monitoring |
| rxpc | Used by Dynatrace to identify proper endpoints and ideal location for performance montoring |
| rxvisitid | Sets a unique visit ID for the session for Dynatrace performance monitoring |
| rxvt | Stores timestamps for Dynatrace performance monitoring to identify when sessions start & end |
| rxec | Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring. |
| internalNavigationID | When the user navigates the site, the internal navigation identifer is stored in local storage and can be used for analytics purposes to understand how a user navigates |
| s_cc | Used to determine if cookies are enabled for anonymous Adobe Analytics performance monitoring |
| s_cp_pers | Used to collect & persist the details of the last email campaign a user clicked through to the site from for Adobe Analytics performance monitoring |
| s_fid | Sets an anonymous fall-back unique visitor ID for the user where the Adobe s_vi cookie cannot be set due to 3rd party restrictions for Adobe Analytics performance monitoring |
| s_p_s_prop8 | Used to collect & persist the traffic source type which referred the user for Adobe Analytics performance monitoring |
| s_p13_pers | Used to collect & persist internal campaign codes from internal links within the website for Adobe Analytics Peformance monitoring |
| s_sq | Used to collect information about the links clicked on by users for anonymous Adobe Analytics performance monitoring |
| s_suite | Used to collect the Adobe report suite ID relating to the site that the user is viewing |
| s_vi_* |
Sets an anonymous visitor ID with date & time stamp to identify unique visitors for Adobe Analytics performance monitoring |
| ruxitagent_*_Store (e.g. ruxitagent_c1248d9aea60111f_Store) | Used by Dynatrace to cache the last monitor beacon response, which contains the configuration for the real user monitoring JavaScript library for Dynatrace. It doesn't store any user-related data in localStorage |
| TCID | Used with Sophus analytics to calculate usage and campaign data via a client identifier that is randomly generated. |
| TCSess | Used with Sophus analytics to calculate session data via a client identifier that is randomly generated |
| v_starting | Used to indicate the start of a visit to capture where the user came from |
| AMCVS_###AdobeOrg | Used as a flag indicating that the session has been initialised for use in Adobe Experience Cloud services |
| AMCV_###AdobeOrg | Used to identify a unique visitor ID that can be used by Adobe Experience Cloud services |
| s_p30_pers | Used to collect & persist the details of the last Ford campaign a user clicked through to the site from for Adobe Analytics performance monitoring |
| s_p17_pers | Used to collect & persist the details of the last display campaign a user clicked through to the site from for Adobe Analytics performance monitoring |
| s_ecid | Used to store a copy of the Adobe Experience Cloud ID to allow persistent ID tracking in the 1st-party state and is used as a reference ID if the AMCV cookie has expired |
| dtDisabled |
Used by Dynatrace to control Real User Monitoring based on beacon response |
| dtsrVID |
Used by Dynatrace to identify the last view visible in Session Replay |
| dtsrE | Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring. |
| dtsrTID | Used by Dynatrace to control enablement of recording based on configuration, beacon response or opt-out API |
| AWSALB | Used by Sophus EDX who use the Amazon Web Services Elastic Load Balancing functionality for routing client request on their server |
| AWSALBCORS | Used by Sophus EDX who use the Amazon Web Services Elastic Load Balancing functionality for routing client request on their server |
| _pk_id.* | Used with Sophus analytics to calculate session data via a client identifier |
| _pk_ses.* | Used with Sophus analytics to calculate session data via a client identifier |
| mf_* | Mouseflow uses this cookie for storing anonymous information about the current session only |
| mf_user | Cookie used by Mouseflow for checking if the user is new or returning. No other user information is stored in this cookie |
| _pk_ref.* (i.e. pk_id.8.33ba) | Used with Sophus analytics to calculate session data via a client identifier |
| RT | This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. This cookie contains information on the users session to support Akamais cache functionality |
| rxVisitor | Sets a unique visitor ID for the user for Dynatrace performance monitoring to identify the visitor to correlate sessions |
Category 3 – ‘Functionality' Cookies
These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.
They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies may be anonymised and therefore cannot track your browsing activity on other websites.
| Cookie | Cookie's Description |
| optprg-visited-car-informations-v2 | Used by Adobe Target for retargeting of users who have abandoned the B&P Journey. Information used in the popup displayed. |
| optprg-popups-disable | Used for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups. |
| popup_information | Used for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups. |
| dl-last-search-location | Stores the user's last search location, so when they re-enter Dealer Locator, their last entry is pre-populated |
| dl-last-search-type | Stores the user's last search type criteria, so when they re-enter Dealer Locator, their last search type is pre-populated |
| guxfoe.previousHierarchy | When the user visits the site, the hierarchy is stored in local storage and can be used for onsite personalisation |
| guxfoe.previousSiteSection | When the user visits the site, the section is stored into this cookie and can be used for onsite personalisation |
| check | Used by Adobe to determine if a visitor supports cookies. Set each time a visitor requests a page |
| at_check | Used by Adobe Target to determine if a visitor supports cookies. Set each time a visitor requests a page |
| dl-last-search-input | Stores the user's last search type criteria, so when they re-enter Dealer Locator, their last search type is pre-populated |
| ai_session | Azure cookie used by Ford Personalisation service for page tracking for onsite persinalisation & targeting |
| ai_user | Azure cookie used by Ford Personalisation service for page tracking for onsite persinalisation & targeting |
| ARRAffinity | Azure cookie used by Ford Personalisation service for affinity between client and server |
| FPS_Cache__LastViewedVehicle | Collects visitor last viewed vehicle value for use in targeting & personalisation for Fords onsite personalisation service |
| FPS_Cache__LastViewedVehicle_TS | Collects visitor last viewed vehicle value with timestamp for use in targeting & personalisation for Fords onsite personalisation service |
| FPS_Cache__RecentlyViewedVehicles | Collects visitors recently viewed vehicle values for use in targeting & personalisation for Fords onsite personalisation service |
| FPS_Cache__RecentlyViewedVehicles_TS | Collects visitors recently viewed vehicle values with timestamp for use in targeting & personalisation for Fords onsite personalisation service |
| FPS_Target_RVV | Collects visitor last viewed vehicle value for use in targeting & personalisation for Fords onsite personalisation service |
| opt-gux-ie | This cookie holds a timestamp that is generated once the user completes their Ford Account pre-registration request to verify whether the user has completed this process on the same device and browser to automatically sign in. Without this cookie, no automatic sign-in occurs |
| otpTSpwrt | This cookie holds a timestamp that is generated once the user completes a password reset on their Ford Account to verify whether the user has completed this process on the same device and browser to automatically sign in. Without this cookie, no automatic sign-in occurs |
| inventoryShowroomFunctional | Used by Ford to store information required for the Inventory application to function (such as sorting & grouping search results functionality) |
| inventoryShowroomReturnConfig | Used by Ford to store information related to previous configuration so that users can be returned to the correct URL |
| vin | When a user enters a valid VIN entry, it is stored into a cookie so it will be used when re-entering the sync application, the VIN entry field is pre-populated from the cookie VIN value |
| buyOnlineToInventoryShowroomFinanceData | Used by Ford to store & preserve the user’s budget selection made in the budget search calculator, so that these selections are pre-filled along the journey in other applications |
| BuyOnlineOverlayOpened | Used by Ford to ensure the finance confirmation message for their budget search selection is shown to a user only once in their session. |
| LivePersonID | Used in conjunction with the HumanClickKEY cookie to gather usage data related to a visitor's visit to a LivePerson customer's website. The information gathered is essential for determining whether LivePerson's hosted services should launch on the visitor's browser. This cookie is set when LivePerson's services initiate monitoring. |
| HumanClickKEY | The session key of a visit.Used for usage data related to the visitor's visit on the customer's website. For example: to identify a visitor's session on a customer's website, to monitor the pages viewed by the visitor on the customer's website, and the time spent by the visitor on pages of the customer's website. |
| HumanClickACTIVE | Acceptance test cookie.Used to determine whether a cookie can be set on a browser. This cookie is set when LivePerson's services initiate monitoring. |
| HumanClickSiteContainer ID_ | Used to allow LivePerson to distribute usage of its services across a cluster of servers (for load balancing purposes). This cookie is set when LivePerson's services initiate monitoring on the applicable customer's website.It is used for sites on the Federation server; and details which element (container/session) in the Federation server is assigned to the visitor. |
| lpCloseInvite | Added in order to prevent the rare situation of repeat invitations occurring. The cookie is dropped to avoid an invitation being displayed twice. |
| HumanClickCHATKEY | Creates a unique key to identify each chat session. Used for security purposes to identify each LivePerson chat and voice communication session. This cookie is set when the visitor to the customer's website requests an engagement within a chat or voice session with the customer. |
| LPit | Used by LivePerson to allow the system to optimize its service. It is set when the visitor to the customer's website requests to engage in a chat session with the customer. |
| LPVID | Visitor ID as identified in Conversational Cloud. Identifies a browser as long as cookie is not deleted. |
| LPSID-SiteID | Current active (or last) monitoring session. |
| LPSessionID | Current active (or last) monitoring session. |
| LPVisitorID | Visitor ID as identified in LivePerson. Identifies a browser as long as cookie is not deleted. |
| lpLastVisit- | Last visit timestamp |
| lpTabId | Tab identifier - uses to share LivePerson data between different browser tabs |
| lpPmCalleeDfs | For cross domain communication logic |
| LPCID-SiteId | Token for retrieving conversation data in the client only. |
| LPCKEY-SiteId | Token for retrieving conversation data in the client only. |
| Storage_expiration-SiteId | timestamp for last storage usage (used for secure storage logic) |
| lpStrMap | manages storages keys (used for secure storage logic) |
| UIConf | Stores conversation settings (features, logic etc.) |
| lpMessaging- | Stores the JWT token and authentication code in messaging scenarios for messaging window recovery on navigation and cross tabs |
| -lpuw | session state |
| idpLastSiteId | Last site id for Remember me functionality |
| idpLastDomain | Last domain used for login for Remember me functionality |
| session_id | Conversational Cloud agent session identification |
| WSHumanClickServer | Logical name of appserver handling the site |
| WSHumanClickWebSession | Appserver web session identifier |
| WSHumanClickSiteNumber | Site identifier |
| agentSessionKey | Agent session identifier in the appserver |
| s.browser | For transports based on HTTP (long-polling and callback-polling), CoBrowse sends a HTTP cookie with the handshake response, marked as HttpOnly, called s.browser. The cookie identifies the browser. See BAYEUX_BROWSER for details. Cookie is removed when the browser is closed. |
| inventoryShowroomFinanceAppData | Used by Ford to store & send finance data between Ford applications |
| inventoryShowroomToNgcFinanceData | Used by Ford to store & send finance data between Ford Inventory & Configurator applications to pre-load finance forms and information |
| ngcToInventoryShowroomFinanceData | Used by Ford to store & send finance data between Ford Inventory & Configurator applications to pre-load finance forms and information |
| chatbot-conversation | Stores an anonymous ID so the current conversation can be retrieved and continued from the same browser tab |
| chatbot-session | Stores anonymous chat conversation data (such as timestamp, conversation & message IDs) so that the current conversation can be retrieved and continued |
| chatbot-tabs | Stores a list of open tabs and active Chat Bot sessions so that a user can continue their conversation from one browser tab to another |
Category 4: Targeting/advertising Cookies
These cookies are used to deliver adverts more relevant and suited to you and your interests. They’re also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember what websites you have visited and this information is shared with other organisations such as advertisers. Quite often, targeting cookies will be linked to site functionality provided by the other organisation.
Web Beacons
Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count the number of users who have visited these pages.
Web Beacons collect only limited information, these include a cookie number; the time and date of a page view, and a description of the page where the Web Beacon resides.
We may also carry Web Beacons that are placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the level of effectiveness of a particular campaign.
| Cookie | Provider | Cookie's Description |
| demdex | Adobe Audience Manager | Used to assign a unique ID to a site visitor so that Audience Experience Cloud products can perform basic functions such as visitor identification, ID synchronization, segmentation, modelling and reporting. Only used for targeting purposes where user has opted into Targeting & Advertising cookies & primary Audience Manager cookies are collected in conjunction |
| dextp | Adobe Audience Manager | Records the last time Audience Manager made a data synchronization call with data provider ID & timestamp for targeting purposes |
| dpm | Adobe Audience Manager | Used to record that a call from Adobe Audience Manager or the ID service is passing in data for synchronization or requesting an ID for targeting purposes. |
| ev_sync_dd | Adobe Audience Manager (EverestTech) | Used by Adobe to link anonymous analytics data into a visitor profile and help provide a personalised experience through the website, marketing and advertising. |
| everest_g_v2 | Adobe Audience Manager (EverestTech) | This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| everest_session_v2 | Adobe Audience Manager (EverestTech) | This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| anj | AppNexus Xandr | Contains data denoting whether a cookie ID is synced with AppNexus Xandr partners which enables the ability to use data from outside the platform on the platform |
| icu | AppNexus Xandr | Used to select ads and limit the number of times a user sees a particular ad for the AppNexus Xandr platform It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown. |
| uids | AppNexus Xandr | Contains a base 64 encoded JSON object which contains external unique randomly-generated values that enable other Prebid Server demand partners to distinguish browsers and mobile devices. It is used the AppNexus Xandr Prebid Server demand partners to select advertisements for delivery by the Platform and to measure the performance of, and attribute payment for, those advertisements. |
| token | AppNexus Xandr | Used as a security measure containing a unique value only to verify the origin of opt-out requests for AppNexus Xandr |
| usersync | AppNexus Xandr | Contains data denoting whether a cookie ID is synced with AppNexus Xandr partners ID syncing enables our partners to use their data from outside the Platform on the Platform. (See our platform privacy page for more info.) |
| bounce | AppNexus Xandr | Used by AppNexus Xandr to determines if a visitor leaves the website straight away for use in advertising targeting |
| sess | AppNexus Xandr | Used by AppNexus Xandr to test whether a browser is configured to accept cookies |
| uuid2 | AppNexus Xandr | Contains a unique randomly-generated value that enables AppNexus Xandr to distinguish browsers and devices. It is matched against information - such as advertising interest segments and histories of ads shown in the browser or device - provided by clients or other third parties and is used to select more relevant advertisements for delivery, and to measure the performance of, and attribute payment for, those advertisements. |
| ANONCHK | Bing | Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation |
| MUID | Bing | Used to store anonymous Microsoft user ID. Used by Bing to allow synchronising of the ID across Microsoft domains & to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation |
| MUIDB | Bing | Used to registers data on visitors from multiple visits and on multiple websites from Bing search advertising. This information is used to measure the efficiency of advertisement on websites & to ensure that clicks from adverts are verified for reporting purposes and for personalisation |
| _fbp | Meta |
Used by Meta to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Meta |
| ATN | Meta |
Used by Meta to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Meta |
| fr | Meta |
Used by Meta to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Meta |
| tr | Meta |
Used by Meta to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Meta |
| AA003 | Meta |
Used by Meta to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Meta |
| atdmt.com | Meta |
Used by Meta to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Meta |
| gt_uid | FPS (Ford Personalisation Service) | When the FPS script is loaded, a GUID cookie is created, which contains a unique ID |
| GuxLastVisitedNameplate | FPS (Ford Personalisation Service) | When the user visits a nameplate page, the nameplate vehicle code is stored into this cookie and can be used for onsite personalisation |
| NID | Used to store preferences in a unique Google ID to remember your information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. These preferences can be used for optimised &/or personalised advertising on Google networks | |
| AID | Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices | |
| DSID | Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices | |
| TAID | Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices | |
| DV | Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising | |
| CONSENT | Used to store Google Network advertising preferences for use in targeted advertising | |
| HSID | Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content | |
| __Secure-HSID | Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content | |
| SID | Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content | |
| test_cookie | Used by Google to check if your browser supports cookies. | |
| _gcl_au | Used to monitor how many times people who click on ads end up taking an action on the site (e.g. making a purchase) to allow Google advertising to determine that you clicked an ad and later visited the site. Not used by Google for personalised ad targeting and persists for a limited time only | |
| pagead/1p-conversion/# | Used for targeting & performance purposes. Data is used for reporting, search query reports for optimisation purposes & time of day optimisations | |
| pagead/1p-user-list/# | Used for targeting purposes. Audience lists are built based on user interaction of pages on the website. Data is used for search optimisation and as seeds for similar audience lists both to improve performance of media spend. | |
| SIDCC | Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website. | |
| SSID | Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website. | |
| __Secure-SSID | Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website. | |
| 1P_JAR | Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website. | |
| ANID | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising | |
| IDE | Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising | |
| FLC | Used by Google AdSense DoubleClick to limit the frequency of advertisements so that the user does not see the same advertisement repeatedly. This cookie expires when the session ends. | |
| APISID | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising | |
| SAPISID | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising | |
| __Secure-APISID | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising | |
| __Secure-3PAPISID | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising | |
| __Secure-3PSID | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising | |
| mt_mop | Google (MediaMath) | Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google |
| uuid | Google (MediaMath) | Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google |
| uuidc | Google (MediaMath) | Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google |
| id | GroupM MInsights | Used to record a unique ID for use in GroupM advertising targeting & optimisation and reporting & attribution |
| mdata | GroupM MInsights | Used to record a unique ID, timestamp & cookie version for use in GroupM targeted advertising |
| t/v2/activity | GroupM MInsights | Used to record information that takes place by a user (such as a landing page visit or a purchase) which can be used to learn more about the traits that characterise a given audience and may be used to build retargeting segments for GroupM advertising |
| syncdata_## | GroupM MInsights | Used to record a unique ID, timestamp & MInsights partner ID for use in GroupM targeted advertising |
| ov | GroupM MInsights | Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws |
| bcookie | Used to store a browser ID cookie for LinkedIn Advertising & Targeting purposes | |
| BizoData | Used for LinkedIn Insight analytics for reporting & personalisation of advertising | |
| BizoID | Used for LinkedIn Insight analytics for reporting & personalisation of advertising | |
| BizoNetworkPartnerIndex | Used for LinkedIn Insight analytics for reporting & personalisation of advertising | |
| BizoUserMatchHistory | Used for LinkedIn Insight analytics for reporting & personalisation of advertising | |
| bscookie | Used to store a secure browser ID cookie for LinkedIn Advertising & Targeting purposes | |
| L1c | Used to store a browser ID cookie for LinkedIn Advertising & Targeting purposes | |
| lang | Used to remeber the users selected language version of the Ford website to potentially serve up content from LinkedIn advertising or pugins such as the share button in the stored language | |
| lidc | Used for routing from LinkedIn Share buttons & advertising services | |
| UserMatchHistory | Used for LinkedIn Insight analytics for reporting & personalisation of advertising. Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | |
| s3_AE | Sophus3 (Active Engagement) | Used with Sophus Active Engagement service for offering contact forms to prevent repeated offerings |
| s3_AEsess | Sophus3 (Active Engagement) | Used with Sophus Active Engagement service for offering contact forms to visitors based on the navigation solely on the current website |
| s3timer | Sophus3 (Active Engagement) | Used with Sophus Active Engagement service for offering contact forms to visitors based on the navigation solely on the current website. |
| xdt_* (e.g. xdt_33) | Sophus3 (Active Engagement) | Used with Sophus Active Engagement service for re-engaging visitors based on the navigation across multiple websites |
| guest_id | X Corp. | Used by X.com / Twitter.com in order to determine the number of visitors accessing the website through X Corp. advertisement content and may be used for targeted avertising |
| i/adsct | X Corp. |
Used by X.com / Twitter.com in order to determine the number of visitors accessing the website through X Corp. advertisement content and may be used for targeted avertising |
| personalization_id | X Corp. |
Used by X.com / Twitter.com in order to determine the number of visitors accessing the website through X Corp. advertisement content and may be used for targeted avertising |
| ct0 | X Corp. |
Used by X.com / Twitter.com in order to determine the number of visitors accessing the website through X Corp. advertisement content and may be used for targeted avertising |
| _dp | Adobe Audience Manager | Used to determine if Audience Manager can set other cookies in the demdex.net domain in a third-party context |
| aam_uuid | Adobe Audience Manager | Used to assign a unique ID to a device so that Audience Manger can perform basic functions such as visitor identification, ID synchronization, segmentation, modelling and reporting for targeting purposes |
| AAMC_fordeu_0 | Adobe Audience Manager | Used to set region flag for Adobe Audience Manager |
| dst | Adobe Audience Manager | This is set by Audience Manager when there is an error sending data to a destination in the targeting workflow |
| aam_tnt | Adobe Audience Manager | This cookie is required to integrate Audience Manager with Target |
| ev_sync_nx | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_ix | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_ax | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_bk | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_fs | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_ox | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_pm | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_tm | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_yh | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| ev_sync_rc | Adobe Audience Manager (EverestTech) | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| gglck | Adobe Audience Manager (EverestTech) | Used by Adobe for targeted ads and to document efficacy of each individual ad. |
| _uetsid | Bing | This is a cookie utilised by Microsoft Bing Ads to store a unique, non-personally identifiable ID representing a signed-in user. It allows us to engage with you if you have previously visited our website. |
| _uetsid_exp | Bing | This collects the epxiration date & time for the Signed In user ID Cookie for Microsoft Bing Advertising |
| _uetvid | Bing | This is a cookie utilised by Microsoft Bing Ads to store a unique, non-personally identifiable ID representing a unique user. It allows us to engage with you if you have previously visited our website. |
| _uetvid_exp | Bing | This collects the epxiration date & time for the unique visitor ID Cookie for Microsoft Bing Advertising |
| _uetmsclkid | Bing | Cookie used to track accurate conversions by user ID from click-throughs from Microsoft Bing Advertisements |
| guestUserGUIDs | Ford (FMA) | Used by Ford Account service to link anonymous analytics data into a visitor profile and help provide a personalised experience through the website, marketing and advertising. |
| guestUserGuid | Ford (FMA) | Used by Ford to link anonymous analytics data into a visitor profile and help provide a personalised experience through the website, marketing and advertising. |
| ai_session | FPS (Ford Personalisation Service) | Azure cookie used by Ford Personalisation service for page tracking for onsite persinalisation & targeting |
| ai_user | FPS (Ford Personalisation Service) | Azure cookie used by Ford Personalisation service for page tracking for onsite persinalisation & targeting |
| FPS_Cache__LastViewedVehicle | FPS (Ford Personalisation Service) | Collects visitor last viewed vehicle value for use in targeting & personalisation for Fords onsite personalisation service |
| FPS_Cache__LastViewedVehicle_TS | FPS (Ford Personalisation Service) | Collects visitor last viewed vehicle value with timestamp for use in targeting & personalisation for Fords onsite personalisation service |
| FPS_Cache__RecentlyViewedVehicles | FPS (Ford Personalisation Service) | Collects visitors recently viewed vehicle values for use in targeting & personalisation for Fords onsite personalisation service |
| FPS_Cache__RecentlyViewedVehicles_TS | FPS (Ford Personalisation Service) | Collects visitors recently viewed vehicle values with timestamp for use in targeting & personalisation for Fords onsite personalisation service |
| FPS_Target_RVV | FPS (Ford Personalisation Service) | Collects visitors recently viewed vehicle values with timestamp for use in targeting & personalisation for Fords onsite personalisation service |
| DV | Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising |
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| UULE | Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising | |
| .DDMMUI-PROFILE | Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising | |
| XSRF-TOKEN | Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising | |
| xax_sync | GroupM MInsights | Used to record a unique ID, timestamp & MInsights partner ID for use in GroupM targeted advertising |
| RMOPTOUT | GroupM MInsights | Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws |
| optouts | GroupM MInsights | Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws |
| optout | GroupM MInsights | Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws |
| gdpr | GroupM MInsights | Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws |
| lissc | Used for routing from LinkedIn Share buttons & advertising services | |
| fcookie | Used to store a secure browser ID cookie for LinkedIn Advertising & Targeting purposes | |
| _pinterest_sess | Used by Pinterest to store a user's login state within a web browser. It is updated whenever a user logs into (or out of) Pinterest. This cookie contains the user's Pinterest ID (a pseudo-random integer), along with the user's authentication tokens (if the user is logged into Pinterest) & relevant timestamps. If the user is logged out, authentication tokens are deleted, but cookie will still be present; as logged out user ids are used to optimise the user experience and measurement. | |
| _pinterest_ct | Used by Pinterst and contains a user id and the timestamp at which the cookie was created. This is the equivalent of the _pinterest_sess cookie for the in-app browser. This cookie is set in Pinner's in-app browser and is set whenever the Pinner views offsite content from within the Pinterest app. | |
| _pinterest_ct_mw | Used by Pinterst and contains a user id and the timestamp at which the cookie was created. It is set whenever offsite content (e.g. a 3rd party website) is loaded in Pinner's mobile browser. The Pinterest App opens content in the Pinner's mobile browser (instead of the in-app browser) whenever the Pinner clicks the "Open in …" button. Also, we occasionally redirect the Pinner to the mobile browser (rather than in-app browser) experience | |
| _pinterest_ct_rt | Used by Pinterst & contains a user id and the timestamp at which the cookie was created and is set whenever the Pinner visits an Advertiser's site which has the Pinterest Tag installed. | |
| pixie | AppNexus Xandr | Contains data denoting whether a cookie ID is synced with AppNexus Xandr partners which enables the ability to use data from outside the platform on the platform |
| RUL | Used by Google DoubleClick to determine whether advertisements have been properly displayed to ensure marketing efforts are more efficient. | |
| _pin_unauth |
First party cookie used by Pinterest to collect a unique user ID to group actions across pages when the user can not be authenticated | |
| v3 | Session storage used by Pinterist to signify that version 3 of the Pinterest tag has been implemented. | |
| _pinterest_ct_ua | Third party cookie used by Pinterest to collect a unique user ID to group actions across pages when the user can not be authenticated | |
| Ad-id | Amazon-adsystem.com | A unique ID to Identify customers’ browser for advertising and measurement purposes |
| Ad-privacy | Amazon-adsystem.com | A value indicating a customer’s ad preferences. Preserves customers’ interest-based ad preferences. |
| mboxEdgeCluster | Used by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites | |
| AnalyticsSyncHistory | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
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| mbox | Used by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites | |
| lp_custom_id | Used to disqualify users from Adobe Target tests |
If you would like to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings.
To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser.
The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.
