Ford PromotionsCommercial VehiclesAsk Ford

Can I use Alexa Built-In with my Ford?

Alexa Built-In enables Alexa voice commands in your vehicle. You can ask Alexa to perform a variety of tasks like find the nearest fuel station, call mum, and even control smart home features* all from your driver's seat.

Getting Started

Follow these easy steps to get started with the Alexa Built-In feature:

Alexa Built-In Requirements

  • You must have an Amazon account.

    • You can activate Alexa Built In with the basic Amazon subscription.

    • You do not have to sign up for a premium account. 

  • You must have an authorized modem for the Ford Cloud to enable the Alexa feature. 

  • Your vehicle must have SYNC® 4 with enhanced voice recognition. 

Setting Up Alexa Built-in

First, you must activate FordPass Connect in your vehicle and connect to your FordPass account.

  1. To activate Alexa Built-In, go to the settings screen in your vehicle.
  2. Select Amazon Alexa, then select “Yes” or “Get Started” to set up Alexa Built-In
  3. From here, you can proceed in either of two ways:
    1. From your phone, scan the QR code showing on your SYNC screen and sign into your Amazon account, or create an account if you don’t have one already
    2. On your preferred device, go to Amazon.co.uk/code, input the code you see on your SYNC screen and log in or create an Amazon account
  4. Follow the steps on your SYNC screen to finish registering Alexa in your vehicle
  5. Then, if you wish, you can select “Yes” to enable the Alexa wake word on your SYNC screen

Watch the How-to Film to find out more:

Using Amazon Alexa Built-In

If Listen to the Wake Word is turned on in your vehicle, simply say the wake word (Alexa) and then the question or command. Or, if Listen to the Wake Word is not turned on, press the Push to Talk button on the steering wheel. After the tone, you must still say “Alexa” and then the question or command.

Alexa Built-In Subscription Details

If your vehicle has the Alexa Built In feature, the following subscription details will apply:

Note: Your modem has to be authorised to utilise Alexa.

  • Over the Air (OTA) Capability Date - free trial for Ford Premium Connectivity starts when the trial is activated.

    • Warranty Date - feature delivered in plant and free trial starts with the warranty start date.

  • 2022+ Model Year vehicles will receive a trial to Ford Premium Connectivity.

Note: All other vehicles are excluded from the trial and a Connected Service plan purchase will be required. 

  • Auto-renew will take effect after the paid trial or until you cancel.

  • You will receive a prorated refund if you cancel your Connected Service plan for the remainder of the days left in the month. 

Note: If you cancel on the last day of the active month, you will not receive a refund.

  • The Connected Service plan is paid monthly based on enrolment purchase dates. 

Q&A

Q: What Voice Commands Does Alexa Built-In Respond To?

A: The table below outlines some of the key Alexa Built-in features:

Alexa Feature "Alexa"
Local Media Control Play 92.3 FM
Phone Call Call Mom
Navigation Take me home
Information When was Ford founded?
Vehicle Control Set the temperature to 21 degrees
Personality Tell me a joke
Weather What is the weather like this evening?
Traffic How’s my commute home?
Shopping Add milk to my shopping list
Smart Home Open the Garage door
Household organisation What’s on my calendar today?

Note: Some features may not operate if travelling outside of a supported market.

Q: Will Alexa Built-in and Ford Premium Connectivity Still Work if I Travel to Another Country?

A: Alexa Built-in and Ford Premium Connectivity are available in UK, Ireland, France, Italy, Spain, Germany & Austria. If you travel outside of these countries some Alexa functionality may be impacted.

Q: What are the Differences Between Alexa Built-In and Ford Premium Connectivity?

A: Alexa Built-in available in eligible vehicles equipped with SYNC® 4 and FordPass Connect and enables voice activated commands to perform a variety of functions, such as adjusting the temperature in the vehicle, adding items to your online shopping basket and even accessing smart home technology.*

Ford Premium Connectivity is a paid subscription allowing you to stream your favourite music, podcasts, audiobooks (and more) right to your vehicle using intuitive Alexa voice commands – and you can enjoy a variety of available, in-vehicle brain games as well as stay up to date on local and global news.

Additional Information

What is Ford Premium Connectivity?


*Certain Alexa functionality is dependent on smart home technology.
**FordPass App is compatible with select smartphone platforms and available via download. Data rates may apply.

Ford.ie uses cookies and similar technologies on this website to improve your online experience and to show tailored advertising to you.

You can manage cookies at any time one the manage cookie settings page but this may limit or prevent use of certain features on the website.

Please see the website privacy and cookie policy for further information.